AccorHotels acquires VeryChic, a European leader in the private sale of luxury and upscale hotel rooms and breaks

AccorHotels announces the acquisition of VeryChic, a digital platform for the private sale of luxury hotel rooms and apartments, cruises, breaks and packages. 

 

Created in 2011 by Nicolas Clair, Hervé Lafont and Charles Decaux, VeryChic now enables more than 3,000 luxury and upscale hotel partners to optimize their distribution and provides them with access to new guests via its private sales. VeryChic carefully selects the hotels on offer, located in approximately 40 countries worldwide, to guarantee a unique and personalized experience for each of its members.

Thanks to a robust business model, VeryChic offers, via its website and mobile application, more than 4,000 exclusive private sales at attractive prices, throughout the year, to a member base of more than 5 million. VeryChic generates substantial booking volumes with almost half coming through the mobile app. The quality and competitiveness of its offers mean it can rely on repeat custom of nearly 50%. 

Through this transaction, AccorHotels intends to strengthen its expertise in the creation of exceptional private sales and also to enable VeryChic to accelerate its international development and become the global leader in its sector. 

Steven Daines, COO New Businesses and CEO HotelServices Africa & Middle East said, “We are delighted to be working with Nicolas, Hervé and Charles, who in just 5 years have managed to earn the trust of millions of members and of thousands of hotel partners thanks both to their unique expertise in the field of luxury private sales and their commitment to absolute quality. Our ambition is to support VeryChic in its international expansion in order to consolidate its leadership and benefit from its expertise to provide a portfolio of incredible locations and attractive offers to our guests, while presenting our hotels with a complementary solution to optimize the distribution of their rooms”. 

Hervé Lafont, Founder and Chairman and CEO of VeryChic said: “VeryChic is a distribution solution that enables hotels both to reach and retain new guests. We share with AccorHotels a vision of offering hospitality to our guests without ever compromising on the quality of the experience, as well as a passion for innovative distribution solutions. The combination with AccorHotels will allow VeryChic to roll out globally the services that we have been providing to hotels for the past five years and to offer our members the opportunity to discover the most beautiful locations in the luxury hotel sector.” 

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About VeryChic 
VeryChic.com organizes private sales of outstanding hotels exclusively for its members, with deals of up to 70% off.  Created in 2011, VeryChic exclusively offers hotels that have been carefully selected for their ideal location, impeccable service and the exceptional experience they offer their guests. More than 3,000 hotels are partners and optimize their distribution through VeryChic. 5,000,000 members have joined VeryChic since its creation.

 

Kontakt
Daniela Chiani Medienstelle AccorHotels Schweiz, Jung von Matt/Limmat AG
Daniela Chiani Medienstelle AccorHotels Schweiz, Jung von Matt/Limmat AG
Über Accor

Accor ist eine weltweit führende Unternehmensgruppe für Augmented Hospitality, die einzigartige Erlebnisse in mehr als 5.000 Hotels und Apartmentanlagen in 110 Ländern bietet. Die Gruppe verfügt seit mehr als 50 Jahren über Hospitality-Know-how und damit einhergehend, ein unvergleichliches Portfolio mit 39 Hotelmarken von Luxus bis Economy. Darüber hinaus bietet die Gruppe digitale Lösungen, die den Vertrieb maximieren, den Hotelbetrieb optimieren und das Kundenerlebnis bereichern.

Mit ALL - Accor Live Limitless, dem neuen täglichen Lifestyle-Begleiter, erweitert sich das Verhältnis zwischen der Gruppe und ihren Kunden, Mitgliedern und Partnern von einer geschäftlichen zu einer emotionalen Beziehung, die das volle Potenzial von „Live“, „Work“ und „Play“ enthüllt. ALL eröffnet, weit über Unterkünfte hinaus, neue Wege zum Leben, Arbeiten und Spielen, indem F&B, Nachtleben, Wellness und Co-Working miteinander verbunden werden.

Accor engagiert sich für eine nachhaltige Wertschöpfung und spielt eine aktive Rolle im Bereich der ökologischen und sozialen Verantwortung – über das Programm Planet 21 – Acting Here sowie dem Stiftungsfonds Accor Solidarity, der benachteiligten Menschen durch Bildungsangebote Zugang zu Arbeitsplätzen ermöglicht.

Accor SA ist an der Euronext in Paris (Code ISIN: FR0000120404) und am OTC-Markt in den USA (Code: ACRFY) notiert. Weitere Informationen finden Sie auf der Webseite group.accor.com oder folgen Sie uns auf Twitter und Facebook.